Product leadership, by the day.

Product Leadership

Hands-on product leadership: strategy, roadmap and a discovery cadence tied to outcomes.

Typical duration

Ongoing

Who it's for

Founders without a product lead, or teams between hires who need direction, prioritisation and someone accountable for outcomes.

What's included

• —Roadmap and prioritisation owned end to end
• —AI-assisted discovery: customer interviewing and synthesis in days, not weeks
• —Rapid AI prototyping to test ideas before engineering time is committed
• —Product development automations that remove repetitive admin from the team
• —Weekly rhythm with engineering and design
• —Coaching for product and delivery people on AI productivity

Product discovery sprint

A fixed-scope investigation that turns a fuzzy problem into a decision.

Typical duration

2–4 weeks, fixed scope

Who it's for

Teams about to commit significant build effort to something nobody has validated yet, and who need an answer in weeks rather than quarters.

What's included

• —Customer and stakeholder interviews
• —Opportunity mapping and problem framing
• —Prototypes tested with real users
• —A written recommendation with the reasoning shown, and the decision it points to

Often runs straight into Always-on discovery, so the interviewing and synthesis set up during the sprint keeps running afterwards.

Always-on discovery

Customer interviews that keep running, with synthesis handled automatically so insight arrives weekly instead of once a quarter.

Typical duration

Ongoing

Who it's for

Teams making decisions faster than their research can keep up with — where the last round of interviews is months old and nobody has time to run another.

What's included

• —Interview guides and screeners designed around the decision you need to make, not a list of questions
• —A dry run against synthetic participants first, to find the dead questions before real customers give up their time
• —AI-moderated interviews that run on the participant's schedule rather than yours, with follow-up questions that chase the answer given
• —A recruitment routine: who gets asked, how often, and who is off-limits
• —Every interview transcribed and coded against a fixed set of themes, with each finding traceable back to the quote behind it
• —A weekly insight digest: what is new, what is growing, and what changed since last week
• —Metrics, instrumentation and feedback loops, including NPS, with every response themed and summarised automatically by AI
• —Anything synthetic labelled as such, and never used as evidence for pricing or product-market fit decisions
• —The whole process documented and handed over, so your team keeps it running without me

Can start as an add-on to a product discovery sprint: the sprint answers one question, this keeps the answers coming.

Launch & go-to-market

Taking a new product from finished build to first paying customers.

Typical duration

Typically 8–12 weeks

Who it's for

Companies with something ready to ship and no plan for who it is for.

What's included

• —Positioning and segment selection
• —Pricing and packaging structure
• —Launch sequencing and readiness
• —Win/loss review loop from the first deal