Product leadership.
I'm Gerry Hanratty, a product manager in Dublin. 20 years across FinTech, B2B SaaS, and regulated industries, with AI built into how the work actually gets done. I work inside your team, on your cadence — not alongside it.
SSE Airtricity
2013–2016
Senior Product Manager — 7× online sales growth via a new API sign-up flow.
Staypal
2016–2024
Co-founder — scaled a B2B2C marketplace to €500k ARR across UK & Ireland.
Yety.ie
2024–present
Founding Product Manager — built a zero-to-one FinTech instalment payments API.
Selected work
All case studiesSSE Airtricity
Making a regulated product easier to buy, and cheaper to serve
7× growth in online sales, a ~70% cut in cost-to-collect and a 45% rise in mobile self-service — without weakening a single compliance obligation.
RegulatedYety
An instalment payments API for travel
A zero-to-one B2B2C payments product, shaped with design partners and built to live inside partners' own software.
FintechStaypal
Scaling a B2B2C marketplace through hospitality partners
Scaled to €500k ARR across 100+ properties in the UK and Ireland.
MarketplaceHow I can help
Product Leadership
Hands-on product leadership: strategy, roadmap and a discovery cadence tied to outcomes.
For founders without a product lead, or teams between hires.
Product discovery sprint
A fixed-scope investigation that turns a fuzzy problem into a decision.
For teams about to commit real build effort to something nobody has validated.
Always-on discovery
Customer interviews that keep running, with synthesis handled automatically so insight arrives weekly instead of once a quarter.
Launch & go-to-market
Taking a new product from finished build to first paying customers.
For companies with something ready to ship and no plan for who it's for.
Not sure what you need yet?
Thirty minutes, free. You describe the problem, I'll tell you honestly whether I'm the right person — and if I'm not, who is.