Gerry Hanratty

Work

Three products, and what each one cost to learn.

A mix of long engagements and short, sharp ones. Each write-up covers the context, the problem as it actually presented itself, what I did, and what I'd do differently.

SSE Airtricity mobile registration flow showing step 3 of 4: check your email

SSE Airtricity

Making a regulated product easier to buy, and cheaper to serve

7× growth in online sales, a ~70% cut in cost-to-collect and a 45% rise in mobile self-service — without weakening a single compliance obligation.

  • Regulated
  • Growth
  • Payments
Yety homepage: Save Now, Buy Later, with a sample holiday savings plan

Yety

An instalment payments API for travel

A zero-to-one B2B2C payments product, shaped with design partners and built to live inside partners' own software.

  • Fintech
  • 0→1
  • B2B2C
Staypal host flyer: register, recommend, earn commission, with a Dublin tour product page on a phone

Staypal

Scaling a B2B2C marketplace through hospitality partners

Scaled to €500k ARR across 100+ properties in the UK and Ireland.

  • Marketplace
  • B2B2C
  • Growth

Notes from the work

Yety

The AI decides, the merchant executes: legal checks on every refund

Stealth legal assessments built into Yety's refund and redemption workflow, with a human confirmation gate and an audit trail on every action.

Qualifications and Awards

Education, executive courses, recognition and incubators picked up along the way.

Qualifications

BSc, Economics and Finance

University College Dublin

Masters Degree in Ecommerce

UCD Michael Smurfit Graduate Business School

Professional development

Software business scaling

Stanford

AI prototyping

AI product leadership

Reforge

Currently studying

Awards

Finalist in the innovation category, 2018

Eye4Travel

Innovation finalist for Staypal

Irish Tourism Awards

Incubators

Nova innovation program

NEEP, Dundalk Institute of Technology

Global tech accelerator for travel/hospitality

Propeller