All work
Placeholder startup
Launching into a crowded category
First fifty paying customers in ten weeks.
Context
Placeholder case study. Replace with the real engagement details.
The problem
A capable engineering team had built a good product with no clear articulation of who it was for.
What I did
- Narrowed positioning to a single segment with a painful, budgeted problem.
- Built a launch plan sequenced around proof rather than announcements.
- Ran weekly win/loss reviews from the first sales conversation onward.
Outcome
Fifty paying customers within ten weeks of launch, concentrated in the target segment.
What I'd do differently
I would have run pricing conversations in discovery instead of after the first ten deals.